The Baby & Me - Tobacco Free Program addresses the need to reduce smoking in pregnant women and increase cessation duration to at least one-year after the birth of the baby. Chautauqua County rates of prenatal smoking are 37%, a 20% higher rate of smoking than the smoking rate nationwide. The high rate of smoking in Chautauqua County among pregnant women correlates to the higher incidences of low birth weights, premature births, and increased rate of sudden infant death syndrome. The Baby & Me - Tobacco Free program addresses the issue by providing a unique cessation program, tailored to the needs of pregnant women, and includes a creative incentive program. Women participants who enroll in the program, quit smoking, and stay quit after the birth of the baby, receive FREE diapers, for up to one year.

The goal of this program is to reduce the rate of pregnant women who smoke in Chautauqua County.

The number of the target population reached is approximately 37% of the pregnant women in Chautauqua County. The preliminary results show that 87% of the women enrolled in the program successfully quit while pregnant and stay quit for 3 months postpartum, and 85% at 6 and 9 months are still smoke free.